There is a paradox that during the past time, the Vietnamese and global mobile phone markets are in a situation where demand exceeds supply, when customers have a great need to upgrade their devices, but the supply capacity of the mobile phones is not too high. limited by the manufacturer. This is because the storm of crisis disrupting the global supply chain of components and electronic equipment that has lasted for more than a year has not yet ended.
Despite the dual difficulties caused by the supply crisis and social distancing across the country, Galaxy Z Fold3 and Z Flip3 broke a series of delivery records compared to the old generation. This success is the result of the creative intrinsic of this product duo, but it is also the “sweet fruit” of a series of long-term investment policies on the principle of respecting the maximum commitment to customers, taking User-centric Samsung.
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Respect commitments, expand after-sales policy for customers
In Vietnam, in just one morning on September 17, tens of thousands of Galaxy Z 2021 devices were delivered to customers thanks to the efforts of Samsung and retail partners, a record when a series of provinces and cities The whole country is still in the period of social distancing. There have been delivery workers who have to start work at 0 am, or even the CEO of a retail chain personally bringing machines with the latest technology to customers. All for the purpose of keeping our commitments, bringing the best possible experience, but still ensuring the safety principles against the epidemic according to the Government’s regulations.
Samsung Vietnam also made changes in the system to increase convenience, reduce unnecessary procedures, limit customers’ need to move to ensure safety, help them feel secure and use them with peace of mind. Experience the top technology features for top-notch work and entertainment right at home during this epidemic season.
Breakthrough policies from Samsung can include online warranty activation, Samsung Care+ package activation (protection in case of damage, breakage, water) remotely via the Member application or more specifically warranty is on-site, even when customers are in isolation or distance. In addition, during the upcoming new normal, Galaxy Z Fold3 and Z Flip3 users will continue to enjoy privileges such as Z Pass Priority, business lounge and Accor Plus travel and food deals.
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Expand production capacity
By owning a series of subsidiaries that hold the core components of a phone: Samsung Display for AMOLED panels, Samsung SDI for batteries or Samsung Semiconductor for image sensors, Exynos processor chip and memory chip. flash…, Samsung is a company less affected by the global supply chain crisis.
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During the past social distancing period, instead of delays and interruptions, Samsung continued to invest in factories in Vietnam with the goal of increasing production output of Galaxy Z Fold3 and Z Flip3 to 25 million. machine every year. In fact, in the past 2 months, Samsung Vietnam has announced that it will recruit about 4,000 new employees to meet this demand.
Moreover, Mr. Choi Joo Ho, General Director of Samsung Vietnam, said that they still maintain epidemic prevention measures, check body temperature and maintain a distance of 1m when moving within the company for more than a year. At the same time, support staff to move into dormitories, support 3 free meals and snacks every day to reduce the risk of infection, increase convenience when moving.
Strategic cooperation to improve product capacity
Enhancing the internal capacity of the local R&D team, and cooperating with international partners in parallel with reputable local suppliers are 3 policies that Samsung persistently implements for many years. over the years to make products more and more suitable to the needs of global customers while still respecting the cultural values and usage needs of different regions.
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With the Galaxy Z 2021 duo, international partners like Microsoft have customized the Office toolkit to match the folding phone interface, or Wacom developed a unique S-Pen pen for Z Fold3.
In the Vietnamese market, Samsung not only builds a new research and development center in Hanoi worth 220 million USD, but the Korean manufacturer also plans to increase the number of employees here to 3,000 people by the end of the year. In addition, Samsung has just signed a strategic cooperation agreement with domestic carriers, enhancing the stability of the 5G network on Samsung phones, and enhancing the security capabilities of the Samsung Knox platform in encryption. , secure user data while promoting environmental protection programs and research capacity of the young generation, contributing to the modernization of the technological lifestyle in Vietnam.
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