According to Bloomberg, many on Twitter suggested Facebook could revert to simple names like FB, or The Facebook.
Page The Verge predicts Facebook’s new name may be related to the word Horizon – referring to the company’s future as an expanding horizon. This page also confirmed that Facebook will announce the new name on October 28.
Samidh Chakrabarti, former director of Facebook’s civic integrity group, said that the company would choose the name Meta to position its ambition to build a virtual universe (metaverse).
CEO Mark Zuckerberg wants to turn Facebook into a metaverse company
In 2017, the Chan Zuckerberg Initiative, founded by Mark Zuckerberg and his wife, acquired a company called Meta, which specializes in developing artificial intelligence (AI) to search for scientific articles. Recently, this company’s website has been moved from meta.com sang meta.org.
Bloomberg thinks the Meta name could be a good candidate because Silicon Valley companies often prefer short domain names, like Alphabet Corporation with the domain name. abc.xyz. Any large company bearing the Meta name will be able to claim the term metaverse instead of just generically as it is now.
Page Business Insider also recently discovered the trademark applications that Facebook filed with the US Patent and Trademark Office (USPTO). The company registered a new logo and trademark “Stories” on September 9, this year.
Recently registered Facebook icon
While “Stories” is what Facebook calls the 24-hour Instagram posting feature, the “Stories” branding in the filing to the USPTO makes no mention of Instagram, but seems to refer more broadly to virtual reality (VR) experiences. ), augmented reality (AR), data and computer software and hardware development tools. What the new icon will be used for is still a mystery.
Follow Business Insider, companies will often register a trademark before starting to use a new name, logo or slogan for advertising. Facebook has registered hundreds of trademarks for many different products, such as “Infinite Office” for the project to build a virtual office.