Since July 2021, the regulator in China has not approved any titles to market, marking the longest licensing stop since 2018. At that time, the same situation lasted up to 9 months. . China’s National Press and Publication Administration (NPPA) also no longer publishes a list of licensed games in the past 100 days, which it used to do monthly.
Many local developers had hoped to end the waiting scene by the end of October, but the early days of November have passed without any more light for them.
In response to the current situation, some game manufacturers have sold their game licenses to other companies that own similar games on the black market. Of course, this is against the laws of game publishing in China. Developers face fines that can be as much as 10 times annual revenue if caught by the regulator.
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Currently, game makers in this billion-populated country are facing a lot of pressure from the government. In this period, the regulator is trying to eliminate the inadequacies for domestic game companies, issue new regulations, cut time for minors to play games, etc. to control the market.
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