According to Bloomberg, Apple has lost its chief radar engineer, a battery systems manager and a director of engineering, filling the list of people leaving the car project that has frustrated Apple’s efforts. in entering a new industry.
The ‘talent exodus’ shows the challenge Apple faces as it expands into a new industry
Specifically, Eric Rogers, Apple’s chief engineer for radar systems, left to work for the flying taxi startup Joby Aviation. Alex Clarabut, technical director of the battery systems group, joins air taxi development company Archer Aviation. Stephen Spiteri, Apple’s director of hardware engineering, also decided to join Archer. Both Joby Aviation and Archer Aviation have confirmed the incident, while an Apple spokesperson declined to comment.
The “talent exodus” shows the challenge Apple faces as it expands into a new industry. Self-driving cars could present a bigger sales opportunity for Apple, but perfecting that kind of technology has tired the company’s engineers for years. This 7-year-old project is marked by frequent changes of strategy and revenue, along with Apple’s constant hunting for talent by competitors.
Before the three key people mentioned above left, Apple lost at least six members of its self-driving car project management team this year, including former head Doug Field, now chief executive officer. senior at Ford Motor. One key recent departure is Michael Schwekutsch, the hardware engineering lead for the iPhone maker’s self-driving car ambitions. It is known that Mr. Schwekutsch has joined Archer, where he holds the position of senior vice president.
According to Bloomberg, Apple has recruited a number of key employees this year. Namely Urlich Kranz, who previously led self-driving car startup Canoo and electric vehicle development at BMW, and CJ Moore, former head of self-driving software at Tesla. Apple is also planning to build a battery system for cars, which could use hybrid charging systems or CCS, a platform that is expanding globally.
Bloomberg reports that other managers about to leave Apple’s self-driving car project include Dave Scott, Jaime Waydo, Dave Rosenthal and Benjamin Lyon. Kevin Lynch, who oversaw the Apple Watch and health software, took over the project after Mr. Field left. Mr. Lynch has tried to give the project a clearer and more urgent vision, including pushing for the launch of a fully self-driving car as early as 2025.