Follow Engadget, founded in 1996, Alexa.com also offers a paid subscription for websites that want SEO (search engine optimization) analytics and insights. Despite its popularity, Amazon has now announced it will discontinue Alexa.com on May 1, 2022, just a month after its 26th anniversary.
Amazon is shutting down Alexa.com after more than 26 years of operation
Talking about the closure of Alexa.com, an Amazon representative said, “25 years ago, we founded Alexa Internet. After two decades of helping you find, reach, and transform your digital audience, we’ve made the difficult decision to discontinue Alexa.com on May 1, 2022. Thank you for giving us your resources for content research, competitive analysis, keyword research…”.
Although Amazon did not specify why it shut down the service, data from Semrush shows that Alexa Internet traffic has declined over the past decade. Besides, websites seem to care less about Alexa ranking, so Amazon may have made the decision to say goodbye to it.
In preparation for this move, Amazon has stopped new registrations for Alexa.com subscribers, while existing subscribers can access their accounts until May 1, 2022 and will lose it. access after that date. However, they can export their own from different tools of the service if desired.