Follow South China Morning Post, DingTalk, the workspace application (workplace) developed by Alibaba Group Holding, said on January 5 that it is planning to launch a new augmented reality (AR) headset for users to conduct virtual meetings. . This is the latest move by the Chinese tech giant to mark its presence in the metaverse concept, which is a “hot” trend in the technology industry.
|Alibaba has invested more than 1 billion USD in AR and VR related startups in the past few years|
In a statement on state media Beijing News, Mr. Ye Jun, Chairman of DingTalk and Vice President of Alibaba, said that the upcoming AR glasses are integrated with newer improvements compared to previous AR products, helping users to “immerse” more into the workspace. . The official launch date of the new AR glasses is still unclear. DingTalk, in partnership with Beijing-based AR startup Nreal, launched its first AR glasses in 2020. The product sells for 13,999 yuan (about $2,202) on the Taobao store by DingTalk.
DingTalk, with a user base exceeding 500 million as of October 2021, is working to introduce new add-ons to bring real-world workplace activities into the metaverse. “DingTalk will become the connecting point between the digital world and the physical world, especially in the work context,” Mr. Ye said.
|Hyundai wants to bring people to a new future with a vision of ‘metamobility’|
Over the past few years, e-commerce giant Alibaba has ramped up investments in the AR industry, with at least $1 billion to fund AR and virtual reality-related startups. (VR), including US startup Magic Leap. Besides external cooperation and investment, Alibaba’s science and technology organization Damo Academy is also exploiting this important area. Damo’s XR lab has developed a system that can scan the offline store and create a virtual version to display on mobile terminals, complete with product information and even There are virtual staff to look after the store.