5 new retail chains focusing on the following areas: AVAFashion – a fashion store chain, AVASport – a chain of genuine sportswear stores, AVAKids – a chain of mom and baby stores, AVAJi – a co-retail system watches, jewelry, eyeglasses and AVACycle – a chain of bicycle shops in the form of “shop in shop” at Dien May Xanh system.
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Retail space AVASport |
AVASport specializes in selling genuine fashion products, shoes, equipment, accessories, sports watches… for training of world famous brands such as Nike, Puma, Adidas, Reebok… potential market for mothers and babies, pregnant mothers… Vietnam has the highest proportion of households with children in Southeast Asia with 12% of households having children under 1 year of age and 20% of households having children under 1 year of age. children 1 – 2 years old. In addition, with about 68% of the population aged between 15 and 64, Vietnam is still in the “golden population structure” stage, so an increase in the number of young families is inevitable.
With AVACycle, Mobile World has had a solid stepping stone from the 2021 test, reaching 150 shops with a speed of opening 2 new stores per day despite the pandemic. In 2022, AVACycle aims to reach the milestone of VND 500 billion in revenue.
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The model of selling bicycles has also been successfully implemented by TGDD |
Doan Van Hieu Em, CEO of Mobile World Joint Stock Company, said: “The birth of 5 new AVA store chains is an indispensable step for the goal of making Mobile World a multi-industry retailer. and become the top retailer in the region”. In the testing phase, stores will only be available in HCMC.
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