According to Engadget, PC gaming giant Take-Two has announced that it is making a major transition into the mobile gaming space with the acquisition of Zynga for a total value of approximately $12.7 billion. It already owns Rockstar Games, Codemasters, and 2K, developing games like Grand Theft Auto, Red Dead Redemption, Bioshock and other games. Meanwhile, Zynga has brought popular mobile games like CSR Racing, FarmVille and Words with Friends.
Take-Two is acquiring mobile game giant Zynga
Take-Two says that the deal will pave the way for the company to become one of the largest gaming companies in the world. “This strategic combination brings together the best PC and console franchises in our segment, with one mobile publishing platform,” said Strauss Zelnick, president and CEO of Take-Two. diversified, leading the market. The deal will also save Take-Two approximately $100 million per year over two years.”
Zynga itself was also in the process of being acquired late last year, after acquiring the studio behind Echtra Games. Torchlight 3 early 2021. Zynga sometimes relies on acquisitions to find the hottest games in the popular mobile gaming market. Take-Two says that the mobile industry hit $136 billion in 2021 and is now growing at more than 8%, so the Zynga deal is a must.