Follow PhoneArena, the portable speaker Apple launched in 2015 for $229 is no longer available on the official Beats website, and Apple’s US electronics store no longer has a selection of Beats-branded speakers.
Beats is a brand that Apple bought from Dre in 2014 for $3 billion.
Beats Pill+ becomes the last Beats speaker product produced by Apple
The death of Apple’s final speaker product under the Beats brand is also not surprising news in the context that Apple has not focused too much on its subsidiary during the past years. The news that Apple is discontinuing the Beats brand has also been rumored for a long time for marketing purposes, but that cannot happen anytime soon as the Studio Buds and Fit Pro wireless headphones have only been released for less than a year. .
The only speaker Apple is selling at the moment is the $99 HomePod Mini, which offers significantly more advanced technology than the Beats Pill+. The Beats speaker has the advantage of using a portable battery that users can buy from major US retailers like Walmart or Target.