Specifically, App Annie recently released the “Mobile Games Market Report 2022”. The report indicates that global gaming consumption in 2021 has increased by $16 billion compared to 2020, bringing the total to $116 billion. Mobile games still maintain a strong growth momentum in the context of the pandemic and are constantly growing over the years.
In Vietnam, Thailand and Taiwan markets,… Lien Quan Mobile continues to win big as the game with the highest number of monthly active users. Particularly in Vietnam, in addition to having the highest number of players, Lien Quan Mobile also ranks in the top 2 position in the rankings of downloads and consumption in the video game industry.
This further confirms the position of Lien Quan Mobile, the leading mobile game in some countries, especially Asia, where mobile devices dominate and has a penetration rate of 60%. local populations in these markets.
2021 is also the 5th anniversary of the launch of the game that is loved by many young people in Vietnam. Going beyond the limits of an ordinary video game, Lien Quan continuously brings unique experiences that connect with users, reach out with international cooperation. In 2021, Lien Quan has combined with classic characters such as “BLEACH”, “One Punch Man”, “Sword Art Online” or “Harley Quinn”. These cooperative projects have received a wide response from players.
Lien Quan Mobile introduces a limited outfit Capheny Harley Quinn.
Saitama, Genos or Tatsumaki, which are very familiar with their childhood, many people have been present in the Coalition with beautiful skins.
Moreover, Lien Quan Mobile also launched the first virtual group called WaVe with 4 members: Dieu Thuyen, Yena, Sinestrea and Liliana with the title song Ride On, released on October 27, 2021. The in-game costumes of the 4 members were also enthusiastically received by the community during the 5-year-old Lien Quan’s birthday.
2021 is also a successful year for brands collaborating with Lien Quan’s professional e-sports tournaments. At the award ceremony of the MMA Smarties 2021, a prestigious and prestigious award held annually by the Mobile Marketing Association, 2 brands Clear Men and Castrol Power 1 respectively won silver prizes in the categories. Smarties X – Contextual/Native Advertising and Vietnam – Gaming/gamification & esports.
The game market on mobile devices is on the rise. With a level of professional investment and a huge community of gamers, it is not difficult to predict the next successes of hit games in 2022.