$68.7 billion is the largest single transaction in the history of the game industry. This huge deal allows Microsoft to combine the Xbox and PC businesses and game franchises like Halo, Fallout, Forza with AB’s franchises including Call of Duty, World of Warcraft or Overwatch.
This directly brings huge growth potential to Microsoft’s Xbox Games business today as well as benefits for the more than 25 million people who are registered to use this service. The number of members will certainly be even bigger when many popular games are brought into the same house.
Bobby Kotick – AB’s CEO since merging Activision and Blizzard (in 2008), and Activision’s CEO for many years before that, said AB is in a difficult situation right now. Finance is not an obstacle, but it is the problems arising from internal instability related to the sexual harassment lawsuit filed with the authorities that are the main cause.
Although the company has denied allegations of favoritism, sexual harassment, and toleration of wrongdoing, lawsuits and scandals still leave a reputation, severely reducing the reputation of the company and directly negatively impact the major games that this company is mastering such as Overwatch, Call of Duty …
The scandal at the same time pushed AB’s stock price down and made the company “prey” in the eyes of many corporations that were stalking. Among them, Microsoft became the company with the most opportunity and succeeded with an agreement to pay the entire amount of AB in cash.
Although not directly producing and releasing major products in the game market, now Microsoft has officially entered this field and confronts “old men” such as Tencent, NetEase, EA, Sony or even later added Facebook, Google, Apple…