Follow ScreenRant, the wave of NFT (Non-Fungible Token) continues to have the presence of more companies in 2022 and it seems that YouTube is the next name, the CEO of the video sharing platform calls it an incredible opportunity .
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YouTube is targeting the NFT game market |
YouTube isn’t the only social platform moving towards NFT. Earlier this month, Twitter announced that users could show off their NFT collection with a custom hexagonal avatar. Besides, TikTok also launched its first NFT collection last September.
Meta is reportedly building tools that will allow Facebook and Instagram users to create digital artwork, mint, and market it on their platforms. It’s no surprise that there’s no shortage of influencers who have partnered with digital artists to create or endorse custom NFT collections. Even smartphone manufacturers like OnePlus have jumped into the NFT race.
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YouTube is not outside this billion-dollar race. In a letter, YouTube CEO Susan Wojcicki commented how NFT, along with cryptocurrency, has emerged as a major opportunity for creators to connect more deeply with their fans. Instagram has said the same thing for its subscription tool, and so has Facebook.
As for YouTube’s approach to NFT, it looks like creators could take on several roles. However, Wojcicki did not specify how it will work or when NFT will come to YouTube.
